Wildways
Our long-term conservation program — funded by every print job, every retail sale, and every subscription. This is the live map of what we're doing, where we are, and what comes next.
A program in three parts
Natural habitats are in danger
Wild places are getting smaller every year. The forces behind it are usually the same: short-term decisions, commercial pressure, and policies that prioritize extraction over protection.
We can't fix all of that. But we can build something that pushes the other direction — a printmaking business that quietly turns into steady conservation funding, and that backs the people already doing the work to protect wild places before they're gone.
How it works
A portion of all revenue — online sales, retail, print shop services, and subscriptions — is dedicated to Wildways. The commitment is built into the business itself, not tied to any one product, sale, or campaign. That keeps the funding steady whether a given month is loud or quiet.
Reno Pollinator Corridor
Our launching project — and the first in an ongoing portfolio of hands-on conservation work running alongside the long-term plan. A connected ribbon of native, pollinator-friendly habitat across Reno so bees, butterflies, hummingbirds, and other pollinators have continuous food and shelter as they move through the city.
Why Reno specifically. Reno sits in the Great Basin, where decades of development have fragmented sagebrush and riparian habitat. Native pollinators — including the steeply declining western monarch and several at-risk bumble bees — need continuous corridors of flowering native plants to move and feed.
What "corridor" means here. Not one big plot. A network of small native-plant patches hosted by Midtown businesses — cafes, breweries, boutiques, studios — close enough together that bees, butterflies, and hummingbirds can move between them without running out of food or shelter.
The Midtown Route
The corridor bounces business-to-business through Midtown — each one hosting a small native-plant patch close enough to the next that pollinators can move between them. Real partners publish as they confirm.
Hover or tap any pin for the business name, address, and planter details.
Suggest a Site
If you own or manage land or a business in Reno that could host native pollinator plantings — a yard, an HOA common area, a business lot, a school — tell us about it. We'll follow up before any planting decisions are made.
The five-year arc
Hover any year for what we're doing in that stretch.
Laying the Groundwork
We're setting aside revenue, defining clear conservation goals, and committing to transparent operations. This year is about building the foundation — clean books, an honest baseline, and a public commitment we can be held to.
Learning from the people already doing this
We're consulting with conservation experts, land trusts, and environmental organizations to identify realistic opportunities. This year is about learning from those who've done this work successfully — not reinventing it.
Turning intent into action
Accumulated funds begin supporting conservation through strategic partnerships or land acquisition. This is when the planning turns into tangible impact on the ground — a contribution that has a name, a location, and someone tending it.
Caring for what's been protected
The focus shifts to caring for protected land and expanding impact responsibly. Stewardship means ongoing commitment — fencing, restoration, monitoring, native plantings — not just one-time protection.
Lasting structures, transparent legacy
We're working toward lasting conservation structures — easements, partnerships, or permanent protections — and sharing progress transparently with our community. The aim is to make the contribution outlast any single business cycle.
Frequently Asked Questions
Does buying a product automatically protect land?
No, and we don't want to claim that. Wildways isn't a per-item donation — it's a percentage of overall revenue that we dedicate regardless of which products sell. That keeps the funding steady and honest, and avoids the trap of attaching conservation claims to individual SKUs.
Are the lands already owned by the company?
Not yet. Year 1 is groundwork. Year 3 is when accumulated funds start moving toward real action — through partnerships, contributions to land trusts, or direct acquisition, depending on what's realistic and high-impact at that point.
How can I see progress on these goals?
This page is the live map. Each waypoint updates as we move along it, and we publish a Wildways annual update with the year's contributions, partners, and what's planned next.
Why "Wildways"?
A wildway is a connected stretch of habitat that lets wildlife move safely between protected areas. The work is rarely one heroic act — it's many small connections that, over time, add up to something a species can actually live across.
Our Commitment to You
Conservation isn't a side project — it's woven into how the business runs. Every product we make, every order we print, and every decision we make as a business supports the long-term commitment behind Wildways. We'll keep sharing progress transparently through regular updates, annual reports, and honest communication about what we've achieved and what's still ahead.