About Me

I’m Joe Grennan—printer, artist, and the person behind this shop.

What started as a hands-on screen printing studio has grown into something bigger: a brand built around craftsmanship, durability, and a deep respect for the landscapes that inspire the work. Every piece that comes out of the shop is made with intention—from the garments I choose, to the inks I use, to the way each print is pulled.

Built by Hand, Made to Last

I run an independent screen printing studio based in Reno, Nevada. I print both small and large batches, focus on quality over volume, and stay closely involved in every step of production. This isn’t mass manufacturing—it’s a working print shop where mistakes are learned from, details matter, and the process is part of the art.

The designs draw heavily from natural textures, weathered forms, and the quiet resilience found outdoors. If it feels a little rough around the edges, that’s intentional.

A Brand With a Long View

Beyond apparel and prints, this brand exists to support something lasting.

A portion of overall business profits is set aside to fund future land acquisition and conservation efforts. The long-term goal is to protect wild and working landscapes—keeping them intact, accessible, and undeveloped wherever possible. This isn’t a charity add-on or a one-off campaign; it’s a structural part of why the business exists.

Purchasing from the shop helps sustain the studio today and supports those broader conservation ambitions over time.

Why This Matters

Screen printing has taught me patience, precision, and respect for materials. Conservation is an extension of that same mindset—take care of what you have, think long-term, and leave things better than you found them.

This shop is my way of connecting craft, art, and stewardship under one roof.

Thanks for being here and supporting independent work.

— Joe